Video content isn’t visual flair to distract someone from scrolling
It’s Storytelling
Content Strategy
Everything has a narrative, from a simple event promo to a multi-part documentary series. What are you trying to tell people? Why should someone care about your brand? What makes your vlog special?
My aim is to build a concrete content strategy and content production pipeline so we can elevate your message and put your personality on full display. From creative ideation to editing oversight to title & thumbnail; I want to tell stories people remember
Specialties
Channel Management • Event Promotion
Socials Content • Long-Form & Live Stream Creative Campaigns
Featured Highlights
Galint Gaming was starting up a new event in their esports lineup: Platfight. Their goal is to develop Platfight into a community celebration of the platform fighter community, while giving that community a premier event to wrap up a year of competition
As the content director for Platfight, my mission was to advertise the event during the lead up months to promote in-person attendance, online viewership, and cement Platfight as a strong brand within the genre despite lacking the legacy of similar events. I knew our content’s tone had to be authentic to each game’s community to build buy-in for a 1st time tournament while also walking the line between serious competition and community celebration
I coordinated a series of interviews that elevated fan favorite community members that simultaneously promoted the culture of each title and humanized the figures behind the scenes. These were played during intermissions on the live broadcast, while short form clips were cut to promote Platfight during the months leading up to the event
The platform fighting community is splintered into multiple games, and while there’s some audience crossover, many viewers and attendees focus on their favorite while ignoring the others. To combat this I developed a series of “What To Watch For” guides for each game and our special showmatch content blocks. These guides helped crossover viewers understand the appeal of the other titles, helping alleviate the viewership churn of typical multi-game esports events
Platfight
Client
Galint Gaming
As part of their push to promote the Rivals of Aether 2 competitive scene, Offbrand Games and Aether Studios frequently contract me to record b-roll footage, player highlights, and community interviews at in-person events
The goal of these are to introduce new audiences to Rivals esports while showcasing the existing community on a deeper level. With the target audience in mind I keep these interviews shorter with humorous questions peppered in to help the subjects relax, and don’t dive too deep into high level game mechanics that only die-hard Rivals fans would care about
We intentionally get footage and interviewees with community members Rivals viewers would know, but in contexts outside of the typical tournament stream where it’s harder to show off their personalities. The interview questions and the crowd footage is all designed to facilitate that
Rivals of Aether
Client
Aether Studios & Offbrand Games
Big Brothers
Big Sisters
When the pandemic hit, Big Brothers Big Sisters went from actively requiring regular in-person meetups to looking for alternate ways for their mentors & mentees to connect virtually. At the same time, many participants were sad they couldn’t go to BBBS-hosted events to hang out with other matches any more
To combat both of these, I coordinated and promoted ‘Big Game Nights’. Matches were invited to hang out and play games together every other week inside a secure voice chat to protect the children’s privacy and ensure all calls had a trusted adult involved
I created a series of videos to advertise the events and help smooth out weekly operations. These tutorials were critical in helping our kids participate despite an incredibly wide range of gaming and technology experience. The ads were focused on the members of our mentor networks, especially many that had lapsed and were struggling with how to stay connected to BBBS and their mentees without any in-person contact
These gatherings started with the Twin Cities branch, but the events took off quickly and other cities began to participate as Big Game Nights spread across the US. Soon after I was invited speak at the BBBS National Convention about how other branches could facilitate their own gaming events and how to promote their own virtual gatherings
Client
Big Brothers Big Sisters